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โCreator intelligence for trading operators
We track and score the trading creators your competitors are already paying โ on real audience quality and fit, not vanity reach. 2,614 of them scored so far, from 65,140 analysed posts.
Not self-serve ยท We scope it with you ยท See how it works โ
How it works
Every trading creator we can find across TikTok, Instagram, YouTube and X โ scored, and mapped to the firms they already promote.
Ranked on audience quality, engagement authenticity and compliance risk. Not follower count, which predicts almost nothing here.
Handles, contacts and what they already say about your competitors โ so the first message is not a cold one.
The Zera Score
Rebuilt daily from public data. The same checklist a Head of Affiliates runs, brought forward to 10 seconds. Not follower count.
Access
This runs for our own partnerships team every day. An outside firm gets it by arrangement, because what you need out of it โ which markets, which firms to watch, what your compliance side will accept โ is a conversation, not a checkbox on a pricing table.
The full platform for your partnerships team: the scored creator catalogue, prospecting filters by market and niche, who already promotes whom, contacts and roster tracking. Tell us what you are trying to do and we'll scope it with you.
Talk to us โCompared
HypeAuditor, Modash and Upfluence are strong at what they were built for: proving an audience is real, in any industry. Zera is built for one industry, and knows the firms in it by name.
| ZeraCreators | HypeAuditor ยท Modash ยท Upfluence | |
|---|---|---|
| What it is built to answer | Which trading creator is worth a deal, and how to reach them | Whether an influencer's audience is real, in any vertical |
| Creator coverage | 2,614 trading creators, every one scored on trading-specific criteria | Tens of millions of creators across every niche, indexed broadly |
| Knows prop firms as entities | 64 firms recognised by name, CFD and futures, including twinned brands | Not modelled โ a prop firm is just another advertiser |
| Who already promotes your competitor | 974 creators mapped to the firms they actually mention | Not available โ requires knowing the firms in the first place |
| What happened to a firm recently | 1,556 dated, sourced facts โ payout complaints, rule changes, pricing | Out of scope |
| Live promotional activity in the sector | 391 offers tracked across the market, with start and end dates | Out of scope |
| How a creator is judged | Audience quality, engagement authenticity, consistency, niche fit, growth | Audience quality and fraud detection, tuned for consumer brands |
| Where the signal comes from | 65,160 analysed posts โ captions, transcripts and on-screen text | Profile and audience analytics |
Figures in the Zera column are read live from the catalog each time this page loads โ they are what the platform holds right now, not a screenshot. The right-hand column describes what those platforms are built for, taken from how they position themselves publicly; it is not an audit of their features.